Plantable chocolate wrappers that grow into flowers wins ‘Best Campaign’ in national advertising competition

By on    Agency, Latest, Marketing  

Layla Assi from Stockport, Greater Manchester, studying at Southport College, Merseyside, named winner of Rise Up 2020 among hundreds of students. Layla won with campaign for Cadbury’s chocolate highlighting generosity and kindness during Covid-19 Rise Up competition is the centrepiece of The Code, the digital skills programme from global advertising firm Dentsu Layla will now be offered work experience with Mondelēz and Dentsu agency, Carat, to develop her concept for Cadbury.

Plantable chocolate wrappers that grow into flowers wins ‘Best Campaign’ in national advertising competition

Layla Assi (aged 16) from Stockport, Greater Manchester, studying at Southport College, Merseyside, has been named the winner of “Best Campaign” in advertising and digital skills competition, Rise Up 2020. Part of The Code  from global advertising, marketing and digital agency, Dentsu, Rise Up 2020 challenged young people from diverse backgrounds to put their creativity to the test and […]

Dentsu Aegis Network’s flagship schools programme The Code launches digital curriculum in response to COVID-19

By on    Agency, Latest, Marketing, Media  

Innovative training initiative to bridge the skills and diversity gap for budding marketers in the era of social distancing

Dentsu Aegis Network’s flagship schools programme The Code launches digital curriculum in response to COVID-19

 Dentsu Aegis Network (DAN) today announces the launch of its new online curriculum for schools, delivered through its flagship schools programme, The Code. The new curriculum, designed and developed by DAN experts in digital, media and creative communications, will go live on Monday 1st June. The digital curriculum, aimed at students aged 15 to 18, has been […]