Saatchi & Saatchi and The Hygiene Bank create ‘The Edible Soap’ as a powerful symbol of hygiene poverty in the UK
Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is The Edible Soap, a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and […]