Amstel introduces an updated visual identity that celebrates its origins and position as the quality beer for quality bonding. The new look modernises the design while highlighting elements of the brand’s Amsterdam heritage. The updated design delivers greater consistency across the globe to drive growth worldwide. Today, Amstel has unveiled an updated visual identity, signalling […]
GumGum uses innovative new solution to create the perfect match between Heineken and its consumers, enhancing audience outcomes across two leading drinks brands The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive […]
The digital ads will leverage GumGum’s AI-powered data engine, the Mindset Graph™, following a successful BETA activation with Heineken The Heineken Company has worked with GumGum, the Mindset Company™ transforming advertising, for a new digital campaign showcasing the laidback vibes of premium Spanish lager Cruzcampo. The campaign includes a video that features a man perched on a […]