Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables
The Helping Plate was developed with DDB Unlimited and is based on scientific insights
Many parents face a daily problem: their children don’t eat enough vegetables. HAK,one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it. The Leading Dutch University of Wageningen (WUR)developed scientific insights […]