DHL creates the human network, with a little help from Mo Salah and J. Walter Thompson
![DHL creates the human network, with a little help from Mo Salah and J. Walter Thompson DHL creates the human network, with a little help from Mo Salah and J. Walter Thompson](https://marcommnews.com/wp-content/uploads/2019/02/DHL-MO-FB-Cover-Photo-701x394.jpg)
J. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged the digital sphere to celebrate a traditional interaction, the human connection, as exemplified by famous Egyptian football player, Mohamed Salah, and his fans. The story unfolded via a social media activation on 22 January, when […]