The Mars Agency and Øuterkind Go On Tour With a Mobile Salon Experience for Schwarzkopf
“Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with products promising professional-quality results in their home beauty battlestations. To get […]