GumGum Launches Agency Partnerships Team to Accelerate Mindset Adoption and Integrations

By on    Agency, Latest, People  

GumGum Launches Agency Partnerships Team to Accelerate Mindset Adoption and Integrations

Advancing agency partnerships through mindset and sports intelligence  GumGum, The Mindset Company™, today announced a dedicated global Agency Partnerships team to help agencies transform the business of advertising through mindset and sports sponsorship intelligence. This team will strengthen strategic relationships with holding companies and independent agencies, helping them apply GumGum’s Mindset Graph™ and Relo Metrics […]

Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study

By on    Latest, Marketing, Reports, Research  

Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study

·  Over three-quarters (76%) of UK marketers believe either context or mood have the greatest impact on ad effectiveness vs 4% for past behaviour. ·  84% think mindset-aligned advertising matters as a key performance driver. ·  The Marketers’ Take On Mindset: The 2026 Global Report charts changing digital attitudes and strategies among more than 2,000 […]