Bucking category convention, the first U.S. brand-awareness campaign from Germany-based SEEBURGER uses humor to show that a seamless and efficient integration platform offers its customers relief—and the opportunity to reclaim time and attention. The centerpiece of the campaign, created by SEEBURGER’s U.S. agency of record The MX Group (MX) in Burr Ridge, IL., is a spot featuring an office worker who […]
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by building bespoke international teams around clients rather […]
The transatlantic partnership of Bray Leino Limited and The Mx Group (Mx + Bray Leino) beat competition from global B2B agency giants to win the pitch for Cummins’ global strategy and communications agency of record. Cummins, a Fortune 500 company, is a leading manufacturer and distributor of engines, filtration and power generation products, generating over […]