Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]

adam&eveDDB and The National Lottery invite the nation to imagine what’s possible this festive season

adam&eveDDB and The National Lottery invite the nation to imagine what’s possible this festive season

The National Lottery is inviting the whole nation to come together and imagine the joy of winning big this festive season, with an integrated campaign created by adam&eveDDB for National Lottery operator Camelot.  The launch ad, ‘Christmas Love Story’ directed by Oscar-winner Tom Hooper, breaks this Sunday (20 November). The ad is set to a […]

adam&eveDDB’s ‘Amazing Starts Here’ celebration of real people shows anyone can win The National Lottery

adam&eveDDB’s ‘Amazing Starts Here’ celebration of real people shows anyone can win The National Lottery

Michelle, a real-life employee at National Lottery operator Camelot’s contact centre, is the star of the new ‘Amazing Starts Here’ film, created by adam&eveDDB. The ad features both real contact centre employees and winners to highlight the reality that anyone can win the on The National Lottery. ­It breaks on TV on July 14, supported […]