The Trevor Project CTV Campaign with GumGum Gives Boosts Ad Recall by 21%

By on    Latest, Reports  

The Trevor Project CTV Campaign with GumGum Gives Boosts Ad Recall by 21%

GumGum’s new CTV overlay ad helps The Trevor Project amplify support for LGBTQIA+ youth GumGum, a contextual-first, global digital advertising platform, announces remarkable results of its pro-bono CTV In-Video campaign with The Trevor Project, the leading suicide prevention and crisis intervention organisation for LGBTQ young people. The campaign, part of a new initiative by GumGum […]

The Trevor Project & Miami Ad School create haunting ads highlighting LGBT suicide

By on    Advertising, Marketing  

The Trevor Project & Miami Ad School create haunting ads highlighting LGBT suicide

The Miami Ad School and The Trevor Project – an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community – recently partnered to create a series of ads highlighting that words can kill. Copywriter Inga-Marie Sorensen devised the tagline ‘Words Can Kill’. The powerful ads show words like “dyke” […]