IKEA SHOWS THE MESSY REALITY OF LIFE WITH KIDS IN MIDDLE EAST WORK BY THIS IS LIBRE

A new campaign from This is Libre aims to establish IKEA’s reputation as a beloved brand for families with kids in the Middle East, facilitating children’s creativity and play at home. The campaign, centred around the creative concept “Your Home Will Never Be the Same”, is a provocative invitation to children to disrupt their homes. […]