BMW NAMES IPROSPECT AS ITS OFFLINE MEDIA AGENCY OF RECORD FOR EUROPE
Dentsu’s iProspect successfully completes competitive pitch as BMW and MINI consolidate their offline media into one agency network for its 24 European markets
iProspect, a dentsu company, announces it has secured the BMW and MINI offline media account across Europe, following a competitive pitch. The win sees iProspect named as its offline media agency of record for the region, as BMW and MINI consolidate their offline media strategy, planning and buying into one agency network. Building on its […]