Where’s the line between advertising awareness raising, and profiting from suffering?

By Hannah Johnson, Managing Director, London, Blue State

Where’s  the line between advertising awareness raising, and profiting from suffering?

Earlier this month, Maltesers launched a campaign about maternal mental health. The TV ads were funny, honest, nothing too shocking. The outdoor work talked about mothers disliking their babies – in the interests of ‘encouraging conversations’ about maternal mental health. A few days earlier Bodyform/Libresse launched #painstories and an online ‘Pain Room’ to  encourage discussions […]

Girl Bossing It – How to be a great woman boss

BY SIOBHAN FREEGARD OBE, founder of ChannelMumTalent.com

Girl Bossing It  – How to be a great woman boss

WE DO better in exam results, more of us enrol in higher education – but when it comes to starting our own firms or being the boss, women are still not reaching their full potential.  Statistics show women make up just 18% of FTSE 250 executive committee members, and while the number of female entrepreneurs […]