Global socially-led creative agency We Are Social has appointed Toby Southgate as its global group chief executive officer. Southgate, previously global CEO at Forsman & Bodenfors, will lead We Are Social’s team of 1,200 people spanning four continents. He will evolve the leading social agency’s ways of working across its people, work and clients, building a globally-connected […]
The worlds of sports and tech collide in the name of fan service as award-winning agency Forsman & Bodenfors Canada (F&B CAN) and pioneering startup iVirtual have partnered to launch the latter’s groundbreaking fan rewards platform, FanMore. In what has been a multi-level effort spanning business and strategy to advertising, F&B CAN worked directly with iVirtual on the naming, […]