Optimism BH Names Lisa Bright Partner and Co-Executive Creative Director

Optimism BH Names Lisa Bright Partner and Co-Executive Creative Director

The award-winning creative leader joins from Ogilvy, where she served as chief creative officer Independent advertising agency Optimism BH has appointed Lisa Bright as partner and co-executive creative director, effective July 6. In her new role, Bright will partner with Todd Eisner to lead the agency’s creative department, working across all client accounts and new business initiatives. […]

Barrett Hofherr Delivers Habit Burgers & Grill’s Double Charburgers to First-timers with High-Octane Stunts

Barrett Hofherr Delivers Habit Burgers & Grill’s Double Charburgers to First-timers with High-Octane Stunts

Full-service creative agency Barrett Hofherr is taking Habit Burger & Grill’s latest campaign to daring new extremes, proving that some burgers are worth going to great lengths for—by air, land, and sea. The campaign—designed to celebrate Habit’s recent number-one position on USA TODAY 10Best* Burger list—embraces the simple insight that while many people already love the brand, there are still plenty […]