Toyota’s “It’s Unbelievable” campaign invites consumers to go more places in the 2020 Prius

Toyota’s “It’s Unbelievable” campaign invites consumers to go more places in the 2020 Prius

When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota proudly introduced the 2019 Prius with available AWD-e, a first in its class. Now, the 2020 Toyota Prius campaign, titled “It’s Unbelievable”, invites consumers to go more places, in more […]

Toyota GB and Team GB launch OOH sports and fitness campaign to get the nation moving

Toyota GB and Team GB launch OOH sports and fitness campaign to get the nation moving

Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The ‘I Am Team GB’ participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. Leading the […]

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]

Toyota’s campaign for all-new RAV4 – a touch irreverent, but incredibly smart

Toyota’s campaign for all-new RAV4 – a touch irreverent, but incredibly smart

Toyota South Africa’s campaign introducing its new RAV4 is a touch irreverent, very entertaining, and incredibly smart. Devised by FCB Joburg’s Creative Director Tian van den Heever, Copywriter Este de Beer and Art Directors Julie Thorogood and Janine Kleinschmidt, with input from Strategic Planner Stuart Simms and Creative Strategist Kyle Duckitt, it features five short […]

The&Partnership channels impossible stories for next phase to Toyota’s ‘Start Your Impossible’ campaign

The&Partnership channels impossible stories for next phase to Toyota’s ‘Start Your Impossible’ campaign

Toyota and The&Partnership launched their new campaign, ‘Drop by Drop’ on 23rd February during the England vs Wales, Six Nation rugby match. Shot by Independent Films’, Johnny Hardstaff across five European locations, the short films and TVC showcase five exceptional human beings who have defied their physical limitations to make the impossible happen. Within each […]

Toyota South Africa launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, […]

Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota launches AR app to provide a peek inside one of its hybrid models

Brandwidth, the digital agency which specialises in providing practical innovation, has today announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner […]

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