Impero launches new consumer campaign for West Midlands Railway

Impero launches new consumer campaign for West Midlands Railway

A new media campaign for West Midlands Railway (operated by West Midlands Trains) launches on August 28. Running across OOH, in-station posters and social channels, the campaign kicked off on the Birmingham New Street Media Eye. Created by Impero, the campaign promotes the train company’s evening return ticket, which supports local businesses in the network’s […]

City of Helsinki launches local sustainability programme in response to citizen concern about climate change

City of Helsinki launches local sustainability programme in response to citizen concern about climate change

According to a survey carried out by the City of Helsinki in 2018, two thirds of residents identified the climate crisis as their major concern when thinking about the future of the city. In response, Helsinki has launched Think Sustainably, the world’s first online service that enables making sustainable choices as easy as using an app. […]

easyJet launches Look&Book app feature on Android

easyJet launches Look&Book app feature on Android

easyJet, Europe’s leading airline, will launch its successful Look&Book image search app feature across Android devices. The launch follows the app feature release on iOS in October 2018 which has seen over 28,000 photos matched to destinations to date. With so many travellers now getting their travel inspiration from their Instagram feeds, easyJet wanted to make […]

National Rail launches new ‘Get That Railcard Feeling’ campaign by The Community

National Rail launches new ‘Get That Railcard Feeling’ campaign by The Community

National Rail have created their first work with newly appointed creative agency The Community.  The summer campaign from the Publicis Groupe agency, launches next week and will introduce the new brand idea for Railcard: Get that Railcard Feeling. The work underscores the benefits of discounted rail travel in a fun, tongue-in-cheek way with a bright and […]

Booking.com celebrates the range of feelings that travelling evokes in latest iteration of ‘Live Curious’ campaign

Booking.com celebrates the range of feelings that travelling evokes in latest iteration of ‘Live Curious’ campaign

Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, and adam&eveDDB have released the next iteration of its ‘Live Curious’ advertising campaign. Directed by Fredrik Bond through MJZ with DoP Monika Lenczewska, th­­e new creative work celebrates six […]

KLM calls on all airlines and travellers to fly responsibly

KLM calls on all airlines and travellers to fly responsibly

KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published […]