Truly and NHL join hands to celebrate hockey fans with a new brand platform in Canada
In October, 2023, Truly Hard Seltzer and the NHL® announced a multiyear Canadian partnership, naming Truly Hard Seltzer an Official Hard Seltzer of the NHL in Canada. To introduce the partnership between Truly Hard Seltzer and the National Hockey League, agency partner Momentum Worldwide, Canada developed the platform – ‘For The True’. In a country […]