Floating Hospital for Children Renamed Tufts Children’s Hospital
New name more memorable, strengthens ties to Tufts Medical Center
Changing its name from Floating Hospital for Children to Tufts Children’s Hospital has given the125 year-old hospital an opportunity to re-introduce itself to the community. A new campaign from Providence, RI-based Nail Communications aims to position the hospital uniquely in the market by putting a spotlight on their unique approach to treating childhood disease. “This […]