The world’s leading tourism group, TUI, today announced the appointment of Leo Burnett as its creative agency of record across Europe. Leo Burnett was selected after a four-way competitive pitch between incumbent VMLY&R London, Leo Burnett, Fold7 and TBWA\London. Leo Burnett will handle all aspects of the TUI brand in Europe, spanning creative output and […]
Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]
