Redshoe Revamps Entire European Turtle Wax Brand

Redshoe Revamps Entire European Turtle Wax Brand

Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand more inclusive they selected Redshoe, with its experience in branding for women, to guide a strategy that would appeal to both genders. Redshoe was briefed to support the brand’s […]