Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying

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Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying

Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and linear TV attention measurement, to integrate TV and CTV attention metrics with the Lumen Attention Measurement Platform and optimise media buying with an attention model based on Lumen’s predictive eye-tracking technology. Through this new partnership, […]

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

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In conjunction with Lumen, TVision set to expand its panel to the United Kingdom

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]