Twix US highlights ‘cookie in disguise’ status in humorous ad
Twix, proudly part of the Mars family of brands, is solidifying its connection to the cookie with its new campaign titled, ‘Disguise’. Created by adam&eveDDB, the tongue-in-cheek campaign builds on the idea that Twix is actually a cookie, cleverly disguised as a candy bar. As the only cookie-based offering in the chocolate category, Twix is […]