JWT Team Up With Bang TV to Create Tense Bridgestone Campaign

By on    Advertising, Latest  

Bang TV has partnered with JWT International to create Bridgestone’s European-wide DriveGuard campaign, showcasing the latest breakthrough in tyre technology. The campaign, directed by Brian Williams, demonstrates the DriveGuard tyre’s ability to perform for up to 50 miles after being punctured by placing it into a trio of hazardous situations, featuring a nail, glass, and […]

LIFE helps Schwalbe make tracks ahead of Tour de France’s Grand Départ

By on    Advertising, Latest, Marketing, PR  

LIFE helps Schwalbe make tracks ahead of Tour de France’s Grand Départ

Independent integrated agency LIFE has developed an advertising campaign for the UK’s leading cycling tyre specialist Schwalbe to celebrate the 2014 Tour de France’s start in Yorkshire. LIFE has created press and online advertising that features three limited edition Schwalbe tyres in the form of ‘Trois Arcs de Triomphe’. The work carries the tagline ‘For […]