UBS Switzerland launched a nationwide campaign to show how it’s taking responsibility in the Swiss market while living its ties to the country and its people with typical Swiss values.
The campaign platform “A bank like Switzerland” demonstrates the bank’s strong ties to Swiss culture and the typical Swiss values that are put into practice, thus turning the country’s strengths into those of the bank. The platform unites all people in Switzerland, conveys strength and consistency, makes people proud of its cultural character, and allows […]