UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a […]
Charity works with agency partner AMV BBDO on poignant installation developed by Pixel Artworks and Collective Studios at London’s Outernet Domestic abuse charity Refuge is following up on its Make the World a Refuge campaign with a sea of red flags at London’s Outernet. The installation will feature quotes from domestic abuse survivors to highlight […]
FotMob, the essential matchday football app, is once again set to revolutionise the way fans experience the highly sought after Sidemen Charity Match, providing professional-grade coverage for the 2025 edition at Wembley Stadium, delivering FotMob Player Ratings, together with live stats, automated graphics, and in-depth match analysis powered by Opta and Opta AI. Opta is the […]
Dave Newton joins from Future Plc following 20-year media career Active International, the global Corporate Trade company, has appointed experienced media professional Dave Newton as its first head of agency partnerships – North & Scotland. Newton joins from 10 years at Future Plc where, based in Manchester, he worked as business director. Newton’s media career spans more than 20 years […]
LinkedIn has unveiled its new social-first campaign, ‘Got Itchy Feet?’ by VCCP to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease. The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs […]
UK digital advertising investment is now £38.07bn (US$48.1bn) – up 9.4% year-on-year – and accounts for more than 80% of the country’s total ad spend, according to a new report released today. Digital 2025: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 166 page […]
Swedish coffee brand Löfbergs, one of Scandinavia’s largest and most beloved coffee names, is making a bold move into the UK market with the launch of its new campaign, ‘Feel the Lof.’ The campaign, developed by ARK Agency following a competitive pitch, is set to shake up the coffee category and challenge the dominance of […]
NatWest has today unveiled its latest ad campaign that focuses on supporting young people to grow their money confidence. The campaign, created by their lead strategic and creative agency, T&Pm, brings to life the feel-good-factor of taking action with finances and nods to the successful ‘Tomorrow Begins Today’ brand platform. The new campaign empowers young people whilst […]
“David Dickinson’s Refurb Phone Deals” challenges the nation’s hesitation about refurbished phones, showcasing their top quality and unbeatable savings Trouble Maker, the creative agency for challenger brands, has launched a bold new campaign for iD Mobile, one of the UK’s fastest-growing mobile virtual network operators (MNVO), featuring legendary TV presenter and national treasure David Dickinson. The campaign, […]
SumUp now an Official Partner of The O2 in London Global fintech SumUp has been appointed the official payment processor for the world’s most popular live entertainment, leisure, and retail destination, The O2. The multi-year deal, brokered by AEG Global Partnerships, covers supply of payment processing on-site (including SumUp’s point of sale solutions as well […]