Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]
www.Standard.co.uk, the online site for the Evening Standard, was the strongest performing UK digital news sources in March, growing +12% MoM and +28% YoY, outperforming all major UK digital news sites. In addition, UK traffic to the Standard’s homepage increased 20% MoM in March. The mobile version of the Standard also showed strength in March, […]
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research from media and technology company, Oath. One in four (26%) people in the UK will not support any other team in the football tournament should their team leave the contest. Of eight countries […]
Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem – using the power […]
A few weeks ago, I ran the London Marathon. I still can’t quite believe I did it – especially considering beforehand, the odds felt a little stacked against me. After sustaining a knee injury in February, I’d been restricted to the gym and had only braved the treadmill for a few weeks before the race. […]
Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]
Leading technical sock manufacturer Bridgedale relaunches with an updated brand identity and improved SKU navigational system by creative design agency Brandon. The new look design was created to make it easier for shoppers to find and then choose the right product. The team at Brandon also made sure the new look effectively communicated the benefits […]
This weekend saw the launch of the latest in the series of B&Q’s transformation adverts, with a focus on bathrooms. The campaign sets out to remind customers that whatever their home improvement need or project challenge, B&Q always has a brilliant solution and a team of enthusiastic, problem-solving colleagues on hand to help. Beloved for […]
UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief. The agency will now be responsible for the charity’s upcoming 2018 Christmas brand campaign. Head of Content Strategy and Brand for Age UK, Kathi Hall said: “A strong partnership is hugely important to Age UK. In Brave, […]
Long Tall Sally, the specialist fashion retailer for tall women, has appointed BBD Perfect Storm. The agency, which won the business following a competitive pitch, will work on a new brand positioning for Long Tall Sally as the fashion market for taller women becomes more competitive. Long Tall Sally, which was founded in 1976, has […]