Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]
Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]
65% of all UK investors believe that a change in power will have a positive impact on their investments, with that figure rising to 85% amongst younger investors aged 18-44 – according to the Investor Index 2024, an annual in-depth study of UK investor behaviours, published today. Now in its 5th year, the study, conducted jointly by London-based communications […]
Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players. They’re both also well-known for their holidays in Ibiza together. So while they might not be […]
Danone, one of the fastest growing top 10 food and beverage branded manufacturers in the UK and Ireland, has appointed Clarion Communications to handle its trade PR. Clarion has been charged with growing Danone’s presence across the trade media, raising awareness of the business and its brands by communicating to retailers and key decision makers […]
VeraViews will join CAN’s existing 180+ members in working to break the economic link between advertising and harmful content VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and […]
McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]
Ahead of the launch of the UEFA Euros 2024, Saatchi & Saatchi has launched new work with British Heart Foundation (BHF) commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease. The work marks a broader campaign to emphasise the critical need for heart research funding by spotlighting the […]
The retail media specialist will share its expertise with the 100+ independent UK agencies that make up the Alliance’s membership Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies. Nectar360 will […]
WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, continues their Manchester-focused out-of-home (OOH) including a ‘get outdoors’ inspired campaign displayed across a giant Piccadilly billboard in the heart of Manchester overlooking the Piccadilly Gardens. Through two different concepts, both campaigns use WeRoad’s signature witty copy to appeal to its target demographic. […]