M&C Saatchi and Rapier have created a fully integrated campaign for NatWest which celebrates the launch of its new Reward Current Account, offering customers 3% back in Rewards on their household bills. The campaign started with trailer activity on Thursday 22nd October. This led up to the launch of the campaign on the 25th October […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/30sec_ONLINE-MASTER_noclock_221015.mp4[/KGVID] Bank of Scotland is releasing a new campaign showing how its new Business Current Account can help simplify the busy lives of small business owners. The campaign, created by RKCR/Y&R, features an online film, titled ‘The Man Who Tried To Do Everything’, which is a humorous take on what happens when a […]
The National College for Teaching & Leadership (NCTL), an Executive Agency of the Department for Education, launched an integrated campaign, by FCB Inferno, to raise the status of the teaching profession and attract high-quality graduates. This is the second phase of the successful ‘Your Future, Their Future’ campaign, also developed by FCB Inferno, which launched […]
Following a competitive four-way pitch process, Thorpe Park Resort has hired creative brand communications agency Taylor Herring for retained consumer PR. Taylor Herring’s main remit will be to launch the theme park’s biggest investment to date – a new star attraction from the mind of renowned master of manipulation Derren Brown. The news was announced […]
Creative agency, MATTA, have been appointed by Movember UK to help support 2015’s Movember campaign as it continues to raise money and awareness for men’s health issues. MATTA will drive support of the campaign goals and strategy, as well as implement advertising, digital and social campaigns in the UK and Europe. This year will also […]
Cinema chain Odeon has unveiled a new visual brand identity to better differentiate the brand from its competitors through ‘sensual and emotive’ imagery and dramatic landscapes. Created by Rufus Leonard the approach centres on the ‘O’ of Odeon in its signature blue set amidst a range of backdrops such as a bird’s eye view from […]
Trevor Melvin has become the latest multi-award-winning director to join Hotspur & Argyle’s rapidly expanding roster of talent. The signing follows the recent arrival of animation supremo Chris Shepherd at Hotspur & Argyle. Melvin joins H&A from RSA where he has been signed since 2008. He also previously worked with Paul Weiland and Blink. Melvin […]
Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with Thorpe Park Resort, to create the world’s first fully immersive psychological attraction for a theme park. The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art […]
Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]
Many of us dream about owning a home. And now a new wave of a major campaign has been launched to bring people closer to this dream. The Right to Buy scheme gives tenants of local authorities and housing associations in England the opportunity to purchase their own property at a discount, with up to […]