Taylor Herring’s main remit will be to launch the theme park’s biggest investment to date – a new star attraction from the mind of renowned master of manipulation Derren Brown.
The news was announced on October 26 via an exclusive interview with Derren and mind-bending portrait photography in which he appears to have had his mouth sewn up, and is carrying a brain in a jar – hinting towards his attraction’s theme.
Up until, and following, the attraction’s launch in Spring 2016, Taylor Herring will run a campaign comprised of creative content production, media events and ongoing press office. Following the launch the agency will focus on regular news generation and smaller-scale seasonal activity.
TH Managing Partner Peter Mountstevens said: “Thorpe Park Resort is a dream account for us and we are incredibly excited to be working with their in house team and Derren Brown on what promises to be the world’s first psychological theme park attraction.”