Artefact, one of Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has appointed Sarah De Martin as UK managing director. Sarah was previously managing partner at OMD EMEA, and before that was at IPG Mediabrands’ Initiative and Starcom Mediavest Group. She brings more than 15 years of global and local UK […]
Experiential Advertising Agency Momentum UK, has landed its new CTO with a CV befitting the agency’s pedigree in music and entertainment. Genadt will front the agency’s technology experience offering, ensuring that the most entertaining, impactful and creative technology is used to drive brand performance and engagement. From digital strategic thinking to delivery, he will be tasked […]
Billion Dollar Boy, the global influencer marketing agency, has hired Kathy Dover, formerly a client at Maybelline and Garnier as well as Head of Account Management at VCCP Blue, as its first-ever Director of Client services. On the back of impressive growth in 2018, Billion Dollar Boy has initiated an ambitious scale-up plan, which is […]
Entertainment, sport and lifestyle agency, PrettyGreen, announced Sarah Henderson’s promotion to the Board and to Managing Director. Since joining PrettyGreen to lead the Cadbury London 2012 Olympic account in 2011, Sarah Henderson has been instrumental in helping establish PrettyGreen as a leading independent Entertainment, Sport and Lifestyle PR Agency. Henderson said: “It’s an honour to step into […]
One of the few things that unites the UK is our love of pets – nearly half of us have a cat or dog as part of the family. Our pets are usually such a cheerful presence in our lives, so as an owner you can instinctively tell when they’re feeling down. The trouble is, […]
The Unlimited Group (UK), Serviceplan Group (Germany), and Hakuhodo Group (Japan) have combined forces to create a global offering rooted in local insight. The three independent agency groups have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. Together, the UK, German and Japanese agencies are building […]
Wavemaker has announced the further strengthening of its senior leadership team with the appointment of Mu Ali as Chief Growth Officer. In this newly created position, effective as of today, Mu will be focused on leading and generating strategic business growth for Wavemaker UK. He brings a wealth of experience to the role, joining from […]
Limited Space, market leaders in retail and lifestyle destination media, has hired Matt Carroll as Commercial Director to bolster their senior leadership team. In the newly created role, Matt will be responsible for the relationships with all of Limited Space’s retail and commercial partners as well as being integral to shaping the commercial future of […]
Super-premium Italian beer brand Peroni Nastro Azzurro is launching its first alcohol-free beer, Peroni Libera 0.0%, with identity and packaging developed by Nude Brand Creation. The newest addition to the Italian beer brand’s portfolio, Peroni Libera 0.0% will offer a stylish, alcohol free alternative to the world of beer. It is not about removing alcohol, […]
The Economist, a leading source of analysis on international business and world affairs, announced it will expand on its new ‘Never Stop Questioning’ TV commercials with the launch of a companion experiential activation at London Victoria station this week. The experience will continue the guiding thought of The Economist’s new TV ads – the value of always […]