If CIF cleans over 100 surfaces, why not dirty mouths too? The iconic “BEEP”—standardized at 1k Hertz and recognized worldwide—is getting a fresh twist. In its latest campaign, CIF flips censorship into an innovative media format that helps entertainment thrive instead of getting penalized for swearing. CIF Miracle Clean, known for effortlessly cleaning over 100 different […]
Wall’s, the iconic ice cream & frozen dessert brand will work with the agency to drive a fresh, social-first campaign for 2026 and onwards. Unilever has appointed 180’s Amsterdam office to its creative roster for the Wall’s ice cream brand, following a competitive pitch process. 180 will be joining other Omnicom agencies on the Unilever […]
AMV BBDO creates a new campaign for global launch of Rexona’s new body deodorant, urging people to free themselves from the fear of body odour (B.O.) This week, the world’s No.1 antiperspirant and deodorant brand Rexona (also known as Sure, Degree, Shield) is rolling out a bold new campaign to promote the launch of its new Whole Body Deodorant […]
Dove, the world’s largest self-esteem education provider, is inviting women to rip up the rules and let go of the ‘pursuit of perfect’ when setting their 2025 new year’s resolutions. This new year, Dove is asking women to break free from limiting beauty standards by setting a #NewYearsUnresolution for 2025. Participants have been encouraged to […]
The campaign, featuring the brand’s first ever 3D billboard activation, celebrates resilience and the stains gained on the path to success Unilever’s global laundry power brand Dirt Is Good, known as OMO in Vietnam, has launched a bold new campaign to mark the re-launch of its liquids portfolio in the market. The campaign, “Many Stains […]
Knorr, the number one stock brand¹, is investing in a £4 million campaign for its new Red and White Wine Stock Pots. The campaign, Give Your Date Night More with Knorr, is fronted by new brand ambassador, Fred Sirieix. The investment includes a brand-new TV ad, OOH placements and social media outreach across YouTube, Instagram, Facebook, TikTok […]
Unilever is teaming up with Asda for a new nationwide bespoke campaign to support BBC Children in Need’s fight against food insecurity. The ‘You buy, we donate’ campaign will be live from 8th August until 10th September 2024 in Asda stores nationwide and online and will feature iconic Unilever brands such as Pot Noodle, Hellmann’s, and Radox. […]
Radox, the UK’s number one shower gel brand1, is launching a new ‘Feel Radox Ready’ above the line (ATL) marketing campaign this month. Backed by a substantial £7m investment, the campaign will feature across TV, out of home, radio, in store activations, and social media to generate maximum brand awareness for its shower gel range. […]
Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]
Marmite has called on loyal fans in the UK to spread the love in its new cross-border campaign created by adam&eveDDB London and New York. The Unilever brand is going to extreme lengths to get jars of the sticky breakfast spread into the US for desperate British expats hankering for their Marmite fix. Surveys regularly […]