Comfort made 87-years-old lady become the star of the runway in Sao Paulo Fashion Week

Comfort made 87-years-old lady become the star of the runway in Sao Paulo Fashion Week

Real treatment functions for clothes, quality perfumes and positive impact on society: these are the pillars that underpin the recently launched Comfort campaign worldwide. In the portfolio, the softer fabric products have a formula developed to protect fibers from the fabrics, avoiding damages so that the clothes last four times more. To introduce the concept, […]

AnalogFolk London hire Unilever’s Clare Salter as Managing Partner – Data Intelligence

AnalogFolk London hire Unilever’s Clare Salter as Managing Partner – Data Intelligence

AnalogFolk London, the independent digital creative agency, has hired Clare Salter to the new role of Managing Partner – Data Intelligence. Clare will lead the agency’s data intelligence capability that, since its establishment, has grown exponentially, year on year, doubling in revenue in 2018. Clare is responsible for helping AnalogFolk’s clients drive growth and transformation […]

Lynx deploys ASMR in innovative new campaign by 72andSunny Amsterdam

Lynx deploys ASMR in innovative new campaign by 72andSunny Amsterdam

Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]

OMO launches a ground-breaking innovation in the world of in-store sampling: The OMO Tag

OMO launches a ground-breaking innovation in the world of in-store sampling: The OMO Tag

Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and […]

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here […]

AXE launches a new gifting range, with experience-led global design by PB Creative

AXE launches a new gifting range, with experience-led global design by PB Creative

AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]

TMW Unlimited creates boxing-themed social campaign for Lynx

TMW Unlimited creates boxing-themed social campaign for Lynx

TMW Unlimited has created a social campaign for Lynx Gold Body Spray to coincide with its brand ambassador boxer Anthony Joshua’s next heavyweight fight. The campaign revolves around a speed boxing challenge involving three of Lynx’s ‘Men of the Moment’ influencers: England football star Dele Alli; actor, rapper and comedian Michael Dapaah (best-known for playing […]

Branded Products – Taking Back Control Through DTC

Branded Products – Taking Back Control Through DTC

I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]

Dame Emma Thompson leads celebs to give global brands 500-day warning on palm oil

Dame Emma Thompson leads celebs to give global brands 500-day warning on palm oil

Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being pushed to the brink of extinction by deforestation for palm oil. Launched globally on August 13, just ahead of […]

I-AM Unveils a New Concept from Wall’s for the Global Market

I-AM Unveils a New Concept from Wall’s for the Global Market

Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]

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