Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for its polarising ‘love it or hate it’ taste. The print and out-of-home campaign, titled ‘Dishes of Love and Hate’, features close-up images of delicious-looking, styled meals, all cooked using Marmite as a key ingredient. But […]
The brand known for cleaning over 100 surfaces now helps consumers clean up their financial records in partnership with Serasa After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over […]
Dove, the number one female care brand in the deodorants category1, has unveiled its first collection of refillable anti-perspirants*. The launch represents an important milestone in the continued growth of refill formats, bringing consumers more choice and helping expand a segment that has been steadily building momentum. Dove will introduce its first refillable anti-perspirant with 72hr sweat […]
To promote the new Persil Wonder Wash – Short Cycles (in Brazil known as OMO Ciclo Rápido), Unilever’s home care brand bets on lightning fast remarketing and invites consumers to test the theory and earn discount coupons Seeing social media content appear at exactly the moment a desire or plan comes to mind is one […]
Unilever, the UK’s number one deodorant manufacturer, and Tesco Media has unveiled installations of giant, interactive deodorant packs outside Tesco stores to raise awareness for Lynx Fine Fragrance and Sure Whole Body – a first of its kind for the personal care category. The oversized packs wrap around digital advertising screens outside five Tesco stores […]
Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]
Pepsi Lipton International is launching ‘Tea Changes Everything’, an uplifting global brand platform for Lipton Ice Tea, created with long-term partners adam&eveDDB. As part of the new ‘Tea Changes Everything’ platform, Lipton is investing in its biggest global brand campaign in more than a decade, and part of a wider global brand repositioning, which is […]
If CIF cleans over 100 surfaces, why not dirty mouths too? The iconic “BEEP”—standardized at 1k Hertz and recognized worldwide—is getting a fresh twist. In its latest campaign, CIF flips censorship into an innovative media format that helps entertainment thrive instead of getting penalized for swearing. CIF Miracle Clean, known for effortlessly cleaning over 100 different […]
Wall’s, the iconic ice cream & frozen dessert brand will work with the agency to drive a fresh, social-first campaign for 2026 and onwards. Unilever has appointed 180’s Amsterdam office to its creative roster for the Wall’s ice cream brand, following a competitive pitch process. 180 will be joining other Omnicom agencies on the Unilever […]
AMV BBDO creates a new campaign for global launch of Rexona’s new body deodorant, urging people to free themselves from the fear of body odour (B.O.) This week, the world’s No.1 antiperspirant and deodorant brand Rexona (also known as Sure, Degree, Shield) is rolling out a bold new campaign to promote the launch of its new Whole Body Deodorant […]