PB Creative Reaffirms Signal’s Premium Proposition in Europe

PB Creative Reaffirms Signal’s Premium Proposition in Europe

London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]

Now is the time to be a good brand

The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense

Now is the time to be a good brand

We find ourselves in incredible times. On 1st January 2020, no one could have predicted where we’d collectively be three months into the new decade. A global health crisis appearing from nowhere, costing lives and straining the world’s already stretched health services. A terrible economic cost, with many jobs lost and businesses folding. There have been […]

PB Creative Collaborates with Rexona for Global Teen Launch

PB Creative Collaborates with Rexona for Global Teen Launch

Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever, to create a new Rexona (Degree in the US / Sure in the UK) anti-perspirant range for the teen market. Keen to launch a suite of anti-perspirant products tailored specifically to keep teens feeling fresh, the Rexona brand […]

OLIVER hires ex-AKQA director to lead U-Studio’s in-house social capability

OLIVER hires ex-AKQA director to lead U-Studio’s in-house social capability

OLIVER, the leading in-housing company, has appointed Chloe McCloskey as Global Head of Content and Communities for U-Studio, Unilever’s in-house creative agency.  McCloskey’s remit is to enhance U-Studio’s capability across multi-platform communications. She will work across Unilever’s iconic FMCG stable including Radox, Axe, Marmite and more and report directly to Richard Stainer, chief executive officer, global clients […]

Cuppas Taste Better Together!

Cuppas Taste Better Together!

PG tips teams up with charities to help reduce loneliness PG tips, the nation’s favourite tea brand[1], is launching a new brand purpose initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big […]

Ogilvy Strengthens Unilever Team with Creative and Client Lead Appointments

Daniel Fisher to join Ogilvy as Global ECD, overseeing Unilever and Special Projects Nadja Bellan-White appointed as Global Managing Director for Unilever

Ogilvy Strengthens Unilever Team with Creative and Client Lead Appointments

Today, Ogilvy announces the appointment of Daniel Fisher as new Global ECD across the Unilever portfolio, and Nadja Bellan-White as Global Managing Director for Unilever, focusing on Dove. Fisher will work in a WPP-wide capacity, based at Sea Containers in London and will have a primary focus on bringing fresh thinking to the Unilever business. He […]

PB Creative unleashes AXE’s ‘Wild’ side

PB Creative unleashes AXE’s ‘Wild’ side

Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]

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