Expression is the Future! AXE Global Redesign by PB Creative

PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience

Expression is the Future! AXE Global Redesign by PB Creative

AXE is synonymous with young guys.  As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]

Unilever partners with PB Creative for new US brand launch

The new brand aims to help everyone find their ‘Happy Place’

Unilever partners with PB Creative for new US brand launch

Inspired by stories about reclaiming your ‘happy place’ in these uncertain times, the Unilever US Bath and Body team has partnered with London-based PB Creative to design collections of bath and body products under the label ‘Find Your Happy Place,’ so people can immerse themselves in positive experiences shared by others. ‘Find Your Happy Place’ […]

PB Creative brings gaming into play for Axe this Christmas

The new range aesthetic aims to completely disrupt the gifting category

PB Creative brings gaming into play for Axe this Christmas

In a fundamental shift away from conventional gifting design, PB Creative has zero’d in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas.  Enticing shoppers with striking graphics and moody lighting reminiscent of high definition gaming, the agency aims to excite the young male Axe consumer through one of his primary ‘passion-points.’ […]

PB Creative continues the craziness with Axe Collisions!

PB Creative continues the craziness with Axe Collisions!

Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]

Fair & Lovely, a name change that is only skin deep.

By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The views expressed here are her own.

Fair & Lovely, a name change that is only skin deep.

Discrimination based on the colour of one’s skin has been prevalent in India for thousands of years. Its evil roots buried deep in the ancient Caste system, an abhorrent (and banned) practise that enables some to live a life of privilege and others to live out their days on the poverty line. The name for […]

PB Creative Reaffirms Signal’s Premium Proposition in Europe

PB Creative Reaffirms Signal’s Premium Proposition in Europe

London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]

Now is the time to be a good brand

The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense

Now is the time to be a good brand

We find ourselves in incredible times. On 1st January 2020, no one could have predicted where we’d collectively be three months into the new decade. A global health crisis appearing from nowhere, costing lives and straining the world’s already stretched health services. A terrible economic cost, with many jobs lost and businesses folding. There have been […]

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