The Only Way Is Up

By newsroom on March 30, 2020   Advertising, Agency, Latest, Marketing  

Wunderman Thompson & the Colombian Down Syndrome Corporation Launch Up Syndrome, created to portray the condition in a new, more positive light

While the world struggles with Covid-19, the Colombian Down Syndrome Corporation, in collaboration with Wunderman Thompson Colombia launched Up Syndrome, a new campaign following World Down Syndrome Day (March 21). By changing the word “down” and the stigma attached to it, the Colombian Down Syndrome Corporation and Wunderman Thompson Colombia seek to change the negative […]