Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform

Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform

Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built […]

Utiq makes key hires to address demand from brands and agencies for privacy compliant addressability

Utiq makes key hires to address demand from brands and agencies for privacy compliant addressability

Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly […]

Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners

Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners

As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first […]

Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany

Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany

Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and […]

Utiq launches Trusted Partner Programme to further accelerate adoption and growth

Utiq launches Trusted Partner Programme to further accelerate adoption and growth

Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Utiq, the European adtech company with a unique telco-powered first-party identifier, announces the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising ecosystem has been a key […]

Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider

Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider

Following other key European launches, Austria becomes Utiq’s sixth operational market The partnership leverages A1 expertise and network reach to enable responsible digital marketing Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s […]

Utiq reaches next milestone for growth with inclusion of home internet connections within its Authentic Consent Service

Utiq reaches next milestone for growth with inclusion of home internet connections within its Authentic Consent Service

Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens Utiq, the European AdTech company with a unique telco-powered first-party identifier, today confirms the addition of home internet connections as a deterministic Network Signal within its industry-leading Authentic […]

Utiq partners with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities

Utiq partners with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities

Enables publishers and advertisers to easily target and measure consented audiences at scale, while embracing the very toughest privacy standards Prisma Media is one of the first customers to explore and prove the value of this industry-leading integration Utiq, the European AdTech company with a unique telco-powered first-party identifier, is partnering with market-leading Customer Data […]

Index Exchange and Utiq Partner to Expand Industry Access to Addressability

Index Exchange and Utiq Partner to Expand Industry Access to Addressability

Utiq’s first-party identifier now available within Index platform in multiple global markets Utiq, the European AdTech company with a unique Telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Index now supports the passthrough of Utiq’s first party identifier […]

Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation

Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation

Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences solution with Equativ, the global, trusted independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer […]