Premiere episode features Garrison Keillor and his 23 rules for aging Senior services marketing agency, Varsity, is taking its industry-leading expertise to digital audiences with the launch of a new video podcast called Roundtable Talk. Roundtable Talk is a podcast about longevity and aging and will explore what it means to age well and endeavoring to reframe […]
New offering — Aramark SeniorLIFE+ — breathes new life into stagnant senior living dining services category Aramark, the largest U.S.-based food service company, is reentering the senior living industry and has tapped senior services marketing agency, Varsity, to help kick off the effort. Varsity’s work includes the development of the new Aramark offering — Aramark SeniorLIFE+ […]
Gordon’s arrival sets stage for continued growth overall in 2024 In another sign of the company’s recent and rapid growth, senior services marketing agency, Varsity, has added Emily Gordon as its director of client services. As the head of client services, Gordon will be responsible for strategic leadership of Varsity accounts and leadership of the […]
New leadership is part of agency’s plan for continued growth in 2024 and beyond In another signal of the company’s growth – and planned expansion for the future – senior services marketing agency, Varsity, has named Derek Dunham as the agency’s president. In his new position, Dunham will lead day-to-day operations of the company in […]
Central Penn Business Journal and advertising industry trade Adweek both add the Pavone Group agency to their fastest growing lists. Senior marketing agency Varsity, part of Pavone Group, has been honored with a pair of “fastest growing” honors recently. The first recognition is a ranking on Adweek’s list of the world’s Fastest Growing Agencies, where […]
Independent, full-service senior-living and mature marketing agency Varsity has promoted Rob Smith to the position of executive creative director, President and CEO Michael Pavone announced today. Smith, who joined Varsity in 2006, will guide overall creative output, assist with new business development, and oversee work for a variety of clients. Smith’s promotion comes on the […]