Know-How That Sticks: LinkedIn launches social-first campaign to equip the next generation of workers with professional knowledge and skills

Know-How That Sticks: LinkedIn launches social-first campaign to equip the next generation of workers with professional knowledge and skills

LinkedIn launches an episode of its latest social-first campaign, “Know-How That Sticks”, in partnership with integrated agency VCCP London. The three social-first films aim to target Gen Z and bring awareness to the platform’s newly implemented immersive video ’ feature. This feature offers short-form, authentic content focused on delivering valuable tips, insights, and industry news, helping professionals […]

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]

LinkedIn delivers careers advice on the go with activations in London and Manchester

LinkedIn delivers careers advice on the go with activations in London and Manchester

LinkedIn, the world’s largest professional network, and creative agency VCCP London are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester. As part of a new brand campaign, VCCP has created the live activation, a ‘LinkedIn Know-How To Go’ coffee truck with a twist and a […]

The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London

The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London

For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record VCCP London, […]

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]

O2 launches ‘Wear la Rose’ campaign to celebrate England Rugby fans

O2 launches ‘Wear la Rose’ campaign to celebrate England Rugby fans

O2, long-standing sponsor and proud partner of England Rugby, has unveiled its new fan-focused campaign, Wear la Rose, which celebrates England fans and their support for the squad as they compete against the world’s best teams in France. Created in collaboration with O2’s UK agency of record, VCCP London, their global content production studio, Girl&Bear, […]

VCCP London expands in-house Creator offer

VCCP London expands in-house Creator offer

VCCP London has today unveiled its expanded Creator Team and onsite facilities to offer specialist support and deliver authentic, creative content to its clients. By putting a spotlight on the role of the creator and boosting the agency’s offer, VCCP London will tap into the booming creator economy which has seen massive growth and now […]

Journeys with Transport for London keep getting brighter

Journeys with Transport for London keep getting brighter

Integrated campaign shines a light on the ongoing investment TfL is making through its improvement plan Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, is today launching an awareness campaign for the ongoing huge range of improvements TfL is making across its network. The campaign aims to […]