The Mindset Platform™ by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests

The Mindset Platform™ by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests

GumGum’s Mindset IndexTM gives brands the power to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset IndexTM, a powerful new data insight platform poised to redefine how brands gauge audience […]

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across […]