me&dave creates lifestyle-led brand for Canary Wharf’s first-ever build-to-rent development
Canary Wharf Group (CWG) launches build-to-rent (BTR) venture, Vertus, with an experience-led brand and marketing strategy by integrated branding agency me&dave.
According to PWC, by 2025 60% of Londoners will be tenants; and Savills reports that BTR has seen a 34% growth in the past year alone, with 140,000 homes completed or in the pipeline. Bringing ‘Residential Leasing’ to London, Vertus – which comprises three high-spec apartment blocks – introduces a new standard of build-to-rent, including […]