Currys and AMV BBDO tap into viral ‘dad energy’ trend in new campaign
AMV BBDO is introducing a new twist on Currys’ long-running “Beyond Techspectations” platform, this time harnessing the viral/social ‘dad energy’ trend to showcase how their colleagues can help customers apply an energy-saving mindset to their tech at home. In signature Currys style, this latest campaign shares a clear message in a memorable, humorous way by […]