Masterclass of Happiness took the world by storm: Visit Finland created a global media phenomenon that boosted travel and generated happiness
![SEK Masterclass of Happiness took the world by storm: Visit Finland created a global media phenomenon that boosted travel and generated happiness](https://marcommnews.com/wp-content/uploads/2024/05/Masterclass_of_Happiness_Vaaka-701x303.jpg)
Finland, the world’s happiest country for seven years running, was the first country to host its own masterclass. The social media campaign and PR efforts sparked a global phenomenon with awe-inspiring results: earned media value exceeded €165 million and travel to Finland grew notably. The campaign has been awarded in many international marketing competitions. For […]