In a major move for the UK and Ireland’s leading made-to-measure blinds and curtain retailer, Blinds2Go has unveiled a fresh new brand identity. One they hope will tap into the emotional benefits of their products, and better connect with customers. The new approach reflects a more design-led position for Blinds2Go, distinguishing it within a category usually focused […]
Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]
ADA Global, the largest independent Data and AI Experience company, has partnered with award-winning global design and technology firm Athlon, to launch a transformative new brand identity, positioning the company as the definitive partner for intelligent growth. Operating across 14 markets and backed by global investors including Axiata Group, SoftBank, Mitsui and Sumitomo, ADA has […]
The new brand identity by WMH&I will support the Suffolk-based charity’s ambition to engage more communities in learning about conservation, protection of the environment and sustainable land-use. Award-winning branding agency WMH&I has unveiled a new brand identity for Natural Habitat, an environmental education charity that connects communities through nature and sustainable land-use while supporting conservation and biodiversity. Founded […]
Agency To Revamp Brand Strategy, Visual ID & Launch Creative For Celebrated Boutique Distiller StrawberryFrog, the independent, full service, creative advertising agency, had been tapped by Woody Creek Distillers to launch a high-profile branding, strategic and creative project to expand the brand’s marketplace footprint, boost product trials and sales and celebrate the company’s unique position in the […]
An Opinion Piece by OXO USA The modern concept of luxury is not limited to what it used to be. It has reduced the element of “show off” and become more about making consumers feel premium. The reason is that modern consumers care more about the values, identity, and emotional depth of luxury brands than […]
For the first time in 44 years, BBH has launched a new visual identity Driven by the same progressive spirit that has defined the agency for over four decades, BBH (Bartle Bogle Hegarty) today unveils a refreshed visual identity that honours its storied heritage while sharpening its focus on the future of creative excellence. Since […]
forpeople, a global creative studio, has partnered with international development charity Tree Aid to deliver a comprehensive pro bono rebrand, unveiled today alongside Tree Aid’s new website launch. Centred around how trees and people can thrive together, the bold new brand strategy and visual identity focus on highlighting and empowering the communities across Africa that are behind […]
Marylebone Cricket Club (MCC), owners of Lord’s Cricket Ground, has unveiled a new visual identity for its team London Spirit, with strategy led by creative agency of record VCCP and branding and design agency SomeOne. After investment from the US-based tech investment group Tech Titans (which includes CEOs from some of the world’s largest tech companies) The Hundred team London Spirit’s brand has been reimagined […]
After more than eight decades as Celebrity Series of Boston, the venerable arts organization enters its next chapter as Vivo Performing Arts, unveiling a new name and visual identity created in partnership with Colossus. The project marks a decisive recalibration for a 100-year-old institution seeking to honor its legacy while opening its doors wider to contemporary audiences […]