Leader in cycle tyre innovation vittoria is releasing the new Corsa PRO cotton tyre, the most advanced road tyre ever made. Engineered to perfection, the new Corsa PRO is delivering the unparalleled racing performance and riding experience that has only been available to the professional World Tour riders. Until now. The new tyre launches globally with […]
Vittoria, the world’s most advanced bicycle tyre company, has launched its official manifesto film at the opening of Vittoria Park, the new 5-hectare bike park next to the brand’s HQ in Brembate Italy. The film, created by Bristol-based brand consultancy Firehaus, summarises the development of Vittoria’s global brand repositioning under The Ride Ahead banner. Firehaus […]
Firehaus, the Bristol-based brand consultancy, are launching Vittoria’s latest brand campaign ‘Own the Unknown’. The campaign is a collaboration between global leaders in cycle tyre innovation Vittoria and fellow pioneers: percussionist and composer Ian Chang, sustainable trail creators Velosolutions, and members of the new UCI MTB World Cup team Pump for Peace Racing. The campaign […]