World’s First Carbon-Negative Radio Ad Unveiled by Swedish Energy Company Skellefteå Kraft
“The Carbon Negative Ad” reverses the environmental impact of radio commercial recordings in the fight against even the smallest carbon dioxide emissions. A human exhales 4 per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skellefteå Kraft, which has long used recycled film clips to produce climate-smart advertising […]
