Walkers has unveiled a new integrated brand platform, ‘Your Little Slice of Joy’, with creative agency of record VCCP. The campaign celebrates the love that goes into making Walkers crisps and encourages the nation to put their joy first – even if just for a brief moment. The new platform, ‘Your Little Slice of Joy’, brings a bold and […]
With the FIFA World Cup 2026™ approaching this summer, Official Snack Sponsor of the FIFA World Cup 2026™ Walkers is igniting excitement amongst fans with a number of experiences to bring them closer than ever to the world’s biggest sporting event, and offering exclusive opportunities — from once‑in‑a‑lifetime pitch‑side moments to behind-the-scenes access to some […]
This weekend, Londoners were shocked to see Walkers‘ latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese & Onion and Salt & Vinegar. The April Fools campaign was created by global creative agency of record VCCP, PR agency Good Relations and global content studio Girl&Bear, both part of VCCP. It consists of billboards which show the Walkers […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease […]
Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today. Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own […]
● Walkers & Doritos have partnered with tour operator easyJet holidays, to offer consumers the chance to win a package holiday every hour via a new on-pack promotion ● The creative encourages Brits to rediscover the joys of holidaying abroad, showcasing Walkers’ brand purpose of bringing levity to the nation and emphasising Doritos’ brand positioning: allowing Gen Z to break free from social convention and express their true selves ● Integrated campaign reveals the nation’s funniest holiday habits, after research reveals 91% of Brits have a ‘holiday alter-ego’ and dramatises the funny things Brits do #OnlyOnHoliday
Walkers, Doritos And easyJet Holidays Team Up For The First Time To Give Brits The Chance To ‘Win a Holiday Every Hour!’ In New Multi-Million Pound Media Campaign
TV campaign seeks to strengthen the nation’s love for Walkers whilst reminding fans that no other crisp brand compares ‘Britain’s Most Loved Crisps’ continues to showcase Walkers’ new brand purpose which sets out to bring levity and positivity to the nation. The new creative is the first time Walkers brings its full snacks range together in one campaign
Walkers Launches Multi-Million Pound Campaign,‘Britain’s Most Loved Crisps’, To Strengthen Love For The Brand
Walkers has launched its Christmas advert for 2021; the first Christmas TVC it has produced with its creative agency VCCP, appointed in July 2020 The message in the ad, forms part of the brand’s work with Comic Relief to raise £2 million for mental wellbeing causes in the UK
Walkers Latest Christmas Ad Lands Important Mental Wellbeing Message
● Walkers hero the beloved British crisp sandwich, encouraging the nation to celebrate their crisp and sandwich combinations whatever they are ● Experiential partnership with Subway asks consumers if they want their crisps in or out of their Subs
Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP