Integrated 360-degree campaign by VCCP tells stories of reconnection, everyday adventure and culture made possible by London’s transport network Today, Transport for London (TfL), launches ‘The Stop Is Just The Start’, a new integrated campaign by creative agency of record VCCP and WPP Media’s Wavemaker, whichspotlights how every journey is a gateway to real-world experiences, […]
Transport for London (TfL) has launched a powerful new road safety campaign, ‘Take Another Look, Not a Life’, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads. Developed by VCCP in partnership with WPP Media’s Wavemaker UK, the campaign encourages drivers to ‘take another look’ for riders – challenging the common perception […]
Real stories inspire new TfL campaign showing how easy and simple interventions can support passengers targeted by targeted by hate crime, sexual harassment and offences Today, Transport for London (TfL) launches a new campaign, ‘Act Like a Friend’, developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers […]
Dr. Oetker Ristorante has become the first-ever sponsor of the newly relaunched Radio Times Book Club, hosted by beloved British actress and presenter Joanna Page. This unique collaboration brings together two of the nation’s favourite ways to unwind: a great book and a tasty pizza. Whether it’s a mid-week escape or a moment of well-earned ‘me time’, […]
OUTERNET LONDON AND EVENING STANDARD ANNOUNCE WINNER OF GROUNDBREAKING MILLION POUND ADVERTISING COMPETITION PRIZE. Outernet London, the entertainment district with the most advanced immersive screens in the world and the UKs most visited cultural attraction, and London’s most iconic media brand, the Evening Standard, announced today the winner of their London’s Greatest Advertising Competition. Transport […]
Wavemaker today announced Alexia Pilavachi in the role of L’Oréal Global Media Lead. Reporting to Alex Altman, Global Client President, and Global Head of B2B, Pilavachi will be based in London and will lead the rest of the L’Oréal Global Media team based in Paris. Pilavachi will be responsible for supporting the growing Wavemaker and […]
Wavemaker has been appointed as global media consultancy partner for international high-speed rail service, Eurostar. As part of the Eurostar and Thalys merger earlier this year, the rail company began operating as one single rail network connecting continental Europe, and the UK on high-speed direct and indirect routes. As part of this merger, the business decided to consolidate […]
Wavemaker has been appointed as global media consultancy partner for Merlin Entertainments, a global leader in location-based, family entertainment. Alongside the $24m UK business Wavemaker retains, the media agency has additionally won the $34m planning and buying across EMEA and the US. In addition to the UK market, the media agency will now manage planning […]
Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]
Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics. ‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. […]