Direct Line and Saatchi & Saatchi enlist leading content creators for humorous ‘alibi’ social campaign
Everyone knows Direct Line aren’t on price comparison sites, right? In a new piece of playful creative, acknowledging that not everyone knows this, Direct Line and advertising partners Saatchi & Saatchi UK challenged two of the UK’s leading content creators to use ‘everyone knows Direct Line aren’t on comparison sites’ as the world’s worst alibi. […]