Hummingbird, the AI platform built by UK agency Nest Commerce with the backing of a TikTok technology grant, launches on TikTok on 23 September. TikTok and Nest Commerce have announced a partnership to launch Hummingbird, Nest’s AI creative and performance platform, on TikTok. TikTok provided Nest with a technology grant to help develop Hummingbird for the platform. The […]
New analysis of the ecommerce landscape reveals the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google. The […]
Short form video ad spend surged in Q3, with Cost Per Thousand (CPM) increasing and the conversion gap with static ads shrinking. These were some of key findings of the latest Nest Index report, based on global Meta data from 40+ ecommerce brands, 79% prospecting campaigns, generating a total of 984m impressions across the quarter. Produced by […]