The Battle to Belong Begins Here

Wunderman Thompson Atlanta spearheads groundbreaking recruitment campaign for United States Marine Corps (USMC), targeting a new generation

The Battle to Belong Begins Here

Wunderman Thompson, a WPP agency, announced today a new 360-degree campaign launch for the United States Marine Corps (USMC), “Battle to Belong,” created to recruit a new generation of young people: Generation Z, a group that is both more connected and more isolated than any preceding generation due to technology. Bringing together content filmed on […]