THE JOYCONOMY IS HERE: 2023 BRINGS ELEVATED EXPRESSIONISM TO ARM PEOPLE WITH HOPE, JOY, AND HAPPINESS FOR UNCERTAIN YEAR AHEAD

THE JOYCONOMY IS HERE: 2023 BRINGS ELEVATED EXPRESSIONISM TO ARM PEOPLE WITH HOPE, JOY, AND HAPPINESS FOR UNCERTAIN YEAR AHEAD

An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson. The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot of the most compelling trends […]

WUNDERMAN THOMPSON REVEALS WHAT’S DRIVING THE NEXT WAVE OF INCLUSION FOR BRANDS

WUNDERMAN THOMPSON REVEALS WHAT’S DRIVING THE NEXT WAVE OF INCLUSION FOR BRANDS

Global trends report from Wunderman Thompson Intelligence factors in dimensions in identity and the impact companies can make internally, externally, online, and in person. Wunderman Thompson launches ‘Inclusion’s New Wave’, a global trends report outlining the driving forces behind the next wave of inclusion. The report reveals the powerful role brands can play by putting […]

WUNDERMAN THOMPSON  Launches New Analysis ‘NEW REALITIES: INTO THE METAVERSE AND BEYOND’

Latest survey, ‘New Realities: Into the Metaverse and Beyond’, reveals that awareness of the metaverse has more than doubled in less than a year 76% percent of people feel the metaverse will allow for authentic self expression 90% think it will have an impact on sport and entertainment 74% feel it is the future

WUNDERMAN THOMPSON  Launches New Analysis ‘NEW REALITIES: INTO THE METAVERSE AND BEYOND’

Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper shows brands and agencies clear directions in a tech field where 74% of people feel it will be the future.  Its […]

Wunderman Thompson Launches Annual Future 100 Report

Reveals 100 trends that will shape 2021, from ethical scoreboards to micropreneurs

Wunderman Thompson Launches Annual Future 100 Report

Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours, across 10 different sectors. […]

Gen Zers are anxious about the future but believe they can change the world, according to new survey

Young people choose saving over spending and want brands to work for the greater good, Wunderman Thompson study shows

Gen Zers are anxious about the future but believe they can change the world, according to new survey

The world’s youths, collectively dubbed generation Z, are frustrated and uncertain about the future, yet convinced they are capable of uniting to bring about change, according to a new study by Wunderman Thompson Intelligence. And even though the pandemic has stirred up every aspect of their lives, gen Zers remain unshaken in their core values, […]

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]

What’s ahead for 2020? Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

What’s ahead for 2020?  Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

From multiverse exploration to anti-Instagram dining, “The Future 100” annual report  looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report.  “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]